Dubai web site design and web development

The purpose of a website

The first thing we would like to point out is that a website should be built for users not search engines. Many Dubai web design companies often focus on the search engine approach, compromising the user-friendliness and ease of navigation of a website. Avoid diverting your full attention to search engines and rather try to focus on the users because the website is all about them.

Why would you do that? You might think that bringing in massive traffic is the answer, but let’s think about that for a moment. Would you rather have 500 visits per day and convert 10 clients or would you prefer to have 200 visitors per day and convert 20 clients? The process of converting a visitor into a client is called conversion rate. That’s what you’re going for, not loads of pointless traffic that generates few conversions. Having a high rate of traffic is indeed one of the main goals but your main focus should be sales and getting clients to make an enquiry about your company because this is what brings in profit. Bottom line is that you need prospects, not just traffic.

The main goal for your website is to turn visitors into clients. How can you increase your conversion rates?

1. Figure out what will be your website’s main focus. Here are a few options

• To provide information about your company (informative website – news, events, location etc)
• To promote your brand and products or services (most of Green Apple Studio’s Dubai clients share this goal)
• Branding (make your brand known in Dubai, Abu Dhabi, across the UAE or the whole world)
• To present a portfolio, some of your previous work and projects (a music artists website, web designer, photographer and so on)
• To provide certain resources for download – free or paid (file downloads, software, images)
• Entertainment (games, videos, images, jokes)
• Online shopping. E-commerce (huge growth for this type of commerce in the past years)
• Educational Website (informative articles and videos, tutorials, etc)
• Technical support based website (some websites offer support through images, while others focus on videos, PDF downloads, text and simple graphics
• To develop a community around your website (where people log in, promote you over the internet, talk about you and you get to “live” with them)
• To increase the quality of your blog (so that users find your information interesting and will want to blog about it with you)
• To get users to subscribe to your newsletter (this way you keep permanent contact with them)
• To get user to contact you by phone or email (you want users to call or write and enquire about your products or services)
• To get users to visit your store, hotel, spa etc

You can choose one, two or more main focus factors for your website from the list above or you can set up an entirely different list. Now that you’ve figured out what your expectations are, let’s find out a few ways how you can make them happen.

2. Make sure the user can easily take the appropriate action. Maybe they need a little nudge as well .

If your website’s main goal is to generate calls, make sure that your phone number is visible on most of your pages. If you’d like your visitors to buy products make this task easy for them by displaying the designated form link on all of your pages and keep the form neat and simple. You want more users visiting your blog? Then direct them towards it. You want more users to actively participate on your blog? Then ask your readers to join in the conversation. You want to create an active community around your website? Then allow your users to register for an account on your website.

When clients are looking for a web design company in Dubai or a web designer in Dubai they expect to find someone creative, with a good background and a performance-based strategy that helps generate a high conversion rate. Get in touch with us at Green Apple Studio and let us know how we might help.