Google+, the social network with the fastest growth in history, has already beaten several records in the online world and has surpassed all expectations. According to recent estimates, Google+ has 90 million users and the numbers continue to rise on a daily basis.
Personal vs. Business
Facebook’s main goal is to allow people to connect with one each other, make new friends, post your recent holiday photos etc as opposed to Google+, which fixates more on a discovering experience such as: discovering a new link, finding a person that shares the same interest as you or joining circles that share common interests. One of the main advantages of Google+ will be the option to create business accounts, even though Google representatives haven’t yet released this option to the general public. Google+ is yet to release a dedicated platform for business such as Facebook’s fan page and other dedicated business application. Therefore, Google’s future plans are important for both users and businesses.
Facebook is trying to fight back with a few recent updates. One new feature allows users to subscribe to each other. This new feature is similar to Google and Twitter but it doesn’t force users that you’ve subscribed to, to do the same for you. Facebook is also planning to introduce the so called “smart lists” that will sort your friends into separated groups based on certain characteristics, much like Google+’s “Circles”
One of the biggest challenges for Google was to integrate the Google+ social network with all the other Google related services and applications. By using any of the applications from Google we can notice that Google+ is integrated in the upper menu bar. This helps you monitor all events from the Google+ social network and allows easy access without having to exit the application you’re using at that time.
The most important feature of Google+ is without a doubt the list of friends organized in “circles”. The circles allow users to maintain distinctive online identities. By distributing friends in various “friend circles” users can organize their contact list in an intuitive and easy-to-use way. This gives users the option to organize their content in a way that is unique on social networks: special content for friends, special content for coworkers and so on.
With more than 90 million users Google+ is already an impressive social network that promises to get to the top. From a user’s point of view we can only be happy of the current battle for supremacy between the social network sites because their determination to be the best is our gain in the form of new and exciting features.