So, your Ecommerce website looks great, your products are displayed in the best appealing way possible, traffic is at an all-time highest and yet sales are not as high as you’d expected. Your prospects might be convinced to buy from you, but they won’t if they don’t know how to. It’s very important not to overwhelm your customers and make sure that the process of purchasing something from your website is simple and fast.
The Order Form
The first step is to make sure that your order form can be found easily and hassle-free. There are several ways to direct your customers toward the order form so that you can minimize the chances of them getting lost. A good way to try and increase you conversion rate is to have the order form accessible from all the pages of your Ecommerce website, especially the pages where your products are found.
The payment options are also a crucial sale factor. Some people prefer to pay via PayPal, others with a credit card, while others may want to send a cheque. The more options of payment provided, the better your chances of converting your visitors. After all, it wouldn’t make sense to sell hard to a prospect only to find out that they can’t pay due to the lack of choices.
Some are reluctant to pay via the internet because of their security concerns. It your job to convince your customers that doing business with you is as safe as it can be and that you are a credible merchant. Your Ecommerce website’s order form must be secured using the latest encryption technology. You will have to look into SSL for this. Another great idea would be to offer some sort of a money back guarantee so that people will feel confident when doing business with you. You can also consider offering after sales support, this way customers would be even more encouraged to buy from you, knowing that if they have any kind of problem after purchasing they can contact you and sort it out.
Past reviews can also have a huge impact for your prospects. Displaying previous client testimonials (hopefully good ones J ) tell your prospects that you are a serious merchant and your proof are the previous satisfied clients.
It might be very frustrating and counterproductive if you sold hard and sold well to a prospect only to find out that something went wrong at the last minute, when he or she is about to pay. Pay a great deal of attention to these factors and maximize the revenue of your Ecommerce website.
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