Search Engine Optimization or SEO is a complex process that is meant to make your website rank higher in search engines. The first step in our optimization process of your website is on page optimization. Green Apple Studio’s Dubai SEO experts are very serious when it comes to optimizing your web page and results are what drive our dedication and commitment.
How does Green Apple Studio optimize your website?
There are several factors that influence the position of a site on search results. They can be divided into two separate ranking factors: internal ranking and external factors.
1. Web page layout factors relevant to SEO
A page with little to no content is less likely to get to the top of a search engine list. Search engines favor sites that have high informational and unique content. Some say but that the optimum page size is 500-3000 words, but this is not necessarily set in stone.
Search engine visibility is likely to be increased if the amount of page text is high, due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor can generate more traffic.
- Number of keywords on a web page
Basically, the larger the page, the more keyword repetitions can be made. Keyword phrases are worth a separate mention. To maximize your SEO results it’s indicated to use your keyword phrase several times in the text with all keywords in the phrased arranged in exactly the same order. In addition, all of the keywords from the phrase should be used separately several times in the remaining text.
Keyword page density is a measure of the frequency of your specific keywords in the designated text, expressed as a percentage. If a density of a keyword is too low, the search engines will probably ignore it. If the keyword density is too high, the search engine will most likely place your site into their blacklist. If this happens, the website will be penalized and its position in search listings is deliberately lowered.
- Location of keywords on a page
The closer a keyword or keyword phrases are placed to the beginning or the end of a document, the more relevant it becomes for search engines.
Search engines pay special attention to keywords that are highlighted or are given special formatting. The most important location a keyword might have is in the heading of the page. The <<H1>> and <<H2>> tags are the most effective.
The title tag is one of the most important tags for search engines. Think of the title tag like a virtual business card for your website pages. Like a business card the title tag must be informative and attractive and in this case, it should also contain your designated keywords.
In the text of the page is recommended to have links that refer to other pages of the website or to other external Internet resources. The trick is to use the designated keywords into these links as this process can slightly enhance the page rank.
- The <alt> attributes in images
The <alt> attribute is basically a “alternative text” for your images. Even though this practice is not vital for the SEO process we always make sure that we use the alt attribute wherever we can.
With the help of the description meta tag we will specify the descriptions of your website pages but it’s hardly ever used by search engine now. This doesn’t mean that the description meta tag is not important. Even though it isn’t important form an SEO point of view, it’s important from a visual aspect as this description is what user sees in search engine listings.
This tag is hardly ever used by search engines, but that doesn’t mean we will ignore it. We will add keywords that are used in the actual page text.
A general rule of SEO is: the more the better. But this is not a decisive factor like some think. It’s important and it definitely gives an advantage in ranking that is why you should periodically publish new information on your website – news, press releases, articles, tips etc.
All websites have, or should have, a menu. The usage of keywords in the menu links will give additional SEO significance to the pages to which the links refers.
We will optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is likely to be your most important landing page.
There are actually many more factors that we take into consideration when we optimize your website. We do this so that we can be certain that we get the maximum results possible. Want to learn more, or find out how we can help you stay on top search engine listings? Contact us today and ask for our Dubai SEO services.